In addition, Sally Beauty's education platform, DIY University by Sally Beauty, provides hands-on education on a wide range of topics from the latest trends in textured hair, hair styling, nails, and of course, hair color. Through Sally Beauty's revolutionary ColorView AI technology, consumers are also able to try 100s of hair color shades virtually, before purchasing. Sally Beauty also provides technology and education to complete the DIY consumers' hair color experience. Lime Crime's Unicorn Collection includes semi-permanent tints and full coverage hair colors, that are vegan, cruelty-free, and made with an ultra-conditioning formula that delivers everything from high-intensity bright colors to muted, pastel tones that gradually fade. New favorites, like Lime Crime, are also available at now and will be available in stores by May. Sally Beauty carries an extensive line-up of 19 shades from perennial bestselling brand, Arctic Fox. By constantly expanding product offerings and introducing new brand partners, consumers have access to innovative products, highly coveted and exclusive brands along with a variety of shades to unleash their PROtential.Ĭonsumers can shop a wide assortment of top brands and new favorites. Sally Beauty is committed to being the one-stop destination for hair color. We are so happy to provide consumers with all the shades they can dream of." "We can't wait for customers to check out the 60+ new shades we are now offering. "Throughout the pandemic, we saw many new customers purchase vibrant brights and traditional hair colors at Sally Beauty as DIY hair color became an instant necessity and a form of self-expression," said Pam Kohn, Chief Merchandising Officer, Sally Beauty. Color Lux Color Cleansing Conditioner, Blue, Product Image
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